A Dynamic Team Built to Lead

Rudy Cuellar

CEO & President

As CEO & President of NPX ONE, Rudy Cuellar utilizes his extensive industry knowledge and natural leadership skills to guide the company’s long-term value creation plan and day-to-day functions and operations. Rudy joined the business in 2019 as Vice President, Processor Sales and was promoted to President in 2020. Rudy’s dynamic career in the food packaging industry spans three-decades, including his role as Vice President and General Manager of Transcendia’s Food & Beverage division. Prior to Transcendia, Rudy worked at Pactiv for 22 years in a variety of sales and management positions of increasing responsibility, serving as General Manager of Mexico and Vice President of the Supermarket/Retail Business Unit. Rudy is a graduate of the United States Military Academy at West Point, earning a BS in General Engineering with a major in National Security and Public Affairs.

James O’Donnell


James O’Donnell has a keen understanding of the food tray business. Since 2018, James was the Director of Process Improvement, responsible for turnaround initiatives at the company’s two tray manufacturing plants. As CFO of NPX ONE, James guides the company’s financial activities, including strategic business planning, budgeting, forecasting and negotiations. James joined Atlas Holdings in 2013 where he has held a variety of turnaround and investment professional roles at portfolio companies and with the fund. James graduated from McGill University with a Bachelor of Mechanical Engineering.

Tom Morse

Director, Operations

Tom Morse leads manufacturing operations at NPX ONE, utilizing his first-hand knowledge of the company’s facilities as well as his diverse experience in food manufacturing. Tom joined the company in 2015 as Plant Manager of the Reading, PA tray facility. Previously, Tom worked at Bimbo Bakeries, where he served as the Plant Manager at their site start-up Lehigh Valley facility. Prior to Bimbo Bakeries, Tom worked at Coca-Cola Enterprises for nine years in several roles of increasing responsibility. Tom holds an MBA from George Mason University and a BA in English from the University of New Hampshire.

Bill Elton

Director, Sales and Customer Service

With an MA in Organizational Leadership from Cabrini College and a BS in Business Management from West Chester University of Pennsylvania, Bill Elton is recognized for his ability to lead customer-facing teams that deliver exceptional levels of service while improving company performance. Prior to his current leadership role, Bill guided Novipax’s customer service team that significantly improved order accuracy, case-fill rates, on-time deliveries and overall customer satisfaction rates. Before joining Novipax in 2016, Bill was a Branch Manager responsible for a team of 12 supervisors and 500 field personnel at a regional industrial services company. As a Line Manager with Verizon Telecom, Bill orchestrated numerous equipment upgrade projects that achieved stated budget and timeline objectives.

Michelle Vitse

Director, Human Resources

Michelle Vitse leads NPX ONE’s team of human resources professionals that is responsible for developing and coordinating all facets of the company’s policies, benefits and staffing initiatives. Prior to joining NPX ONE in 2022, Michelle held increasingly responsible positions in human resources with The Kroger Company, working for 10 years in several manufacturing facilities including one CPG in five different states. Michelle is regarded as an effective census-builder that artfully builds a positive work environment where staff members from various disciplines excel. Michelle earned a BA degree from Louisiana State University and a Master of Conflict Resolution & Reconciliation (MACRR) from Abilene Christian University.

Ron Leach


With over 35 years of experience in packaging and plastics across a broad array of industries and processes, Ron Leach serves as the Chairman of the Board with NPX ONE. Ron is recognized for his strong commitment to exceptional service and efficient manufacturing operations. Prior to joining Atlas Holdings and NPX ONE, Ron was President and CEO of Tegrant Corporation, a diversified packaging company serving the consumer goods, pharmaceutical, automotive and appliance industries. Ron’s previous experience includes leadership roles as President of SCA Packaging North America and as CEO of Alloyd Corporation. A proud Spartans fan, Ron holds a BS from Michigan State University in Packaging Engineering.